Cobalt

Cobalt Commercial OS

The commercial operating system for sport.

An AI-native platform built specifically for commercial teams in sport — accelerating pipeline, meeting prep, activation ideation, and valuation work, tailored to how your organisation actually operates.

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Most commercial teams want AI. Few have the time or capital to build it properly.

Cobalt closes that gap — a tailored platform, not a generic assistant. It sits alongside your team, learns how you work, and takes on the repetitive research and drafting so your people can spend time where it matters most.

What it handles

Pipeline generation Meeting prep & briefings Activation & content ideation Rights valuation Notes & follow-ups Outreach & copywriting Personal assistant & task tracking Market intelligence

Why it's different

Tailored to your organisation

No lengthy IT integration. We run stakeholder interviews, upload your existing materials, and your OS is live in days — then it keeps learning your language and preferences over time.

Built on how your team works

Every user shares the same knowledge and memory layer, so output stays consistent whether it's one person or the whole team using it.

Compounding institutional knowledge

What it learns stays with the organisation, not any one person — a commercial asset that gets stronger the longer you use it.

Built by Tom Glover — 12 years building commercial teams and processes across some of the world's biggest sports organisations and agencies.

Tottenham Hotspur Manchester City Amazon The Team

Interested in exploring this for your organisation?

Get in touch